When Ryan Reynolds and Rob McElhenney completed their takeover of Wrexham Association Football Club in February 2021, few outside north Wales appreciated the scale of what was about to unfold. The Deadpool star's decision to invest in a club then competing in the fifth tier of the English football pyramid seemed, at first glance, like a celebrity indulgence. Within three years, however, the partnership had become one of the most consequential stories in modern sport, transforming not only the club's fortunes but the identity of the town itself.
Wrexham is the oldest professional football club in Wales, founded in 1864, and the third-oldest in the world. For much of its modern history it lived in the shadow of financial instability, narrowly avoiding extinction on several occasions. The arrival of Reynolds and McElhenney brought not merely capital but credibility. Their ownership, conducted in a hands-on manner unusual among celebrity investors, was rewarded in 2023 with promotion to the English Football League, followed by a second consecutive promotion in 2024 that returned the club to League One for the first time in nearly two decades.
Central to the revival has been the award-winning documentary series Welcome to Wrexham, which follows the club and the community in intimate detail. The show has introduced the town to a global audience, driving a marked increase in tourism and merchandise sales, and establishing Wrexham as a destination for supporters from across the world. Reynolds' characteristic humour, deployed in everything from social media posts to stadium announcements, has endeared him to fans while never overshadowing the serious business of running a club properly.
Off the pitch, the investment has been equally significant. The club has overhauled its training facilities, strengthened its academy, and supported the women's team, which now competes in the Adran Premier, the top tier of Welsh women's football. The owners have also made philanthropic commitments to the local area, funding improvements to community facilities and supporting initiatives aimed at young people. For a town that has endured economic hardship since the decline of its coal and steel industries, the ripple effects have been profound.
The transformation extends well beyond results on the field. Wrexham's revival has drawn attention to the wider potential of community-focused football clubs, prompting renewed debate about ownership models across the game. Reynolds has spoken regularly of his respect for the supporters and the responsibility that comes with stewardship of a historic institution, and his engagement — attending matches, meeting fans, and championing the club abroad — has been consistent and genuine.
As the club looks towards further promotion and continued growth, the Ryan Reynolds chapter of Wrexham's long history stands as a reminder that football, at its best, is about more than trophies. It is about belonging, pride and the enduring bond between a club and its town — a bond that, under its Hollywood owners, has never felt stronger.